Real estate market: news, analyses

Otthon Centrum Research Division

1. With a sharp incline in competition and the challenges created by the market crisis, the role of preliminary real estate market research is becoming increasingly important.
2. Having access to the research services of Hungary’s leading residential property agency, you will certainly have a competitive edge in respect to the establishment of your decisions.
3. By means of our unique methods and experienced market know-how, you will receive an overview covering all aspects of the supply and demand conditions pertaining to every market segment.
4. During the last five years, over 70 property developers, financial institutes and market research companies took advantage of our services.

Why do you need market analysis?

The Budapest residential market is developing and changing dramatically. The sharpening competition makes the market players (developers, investors and banks also) increasingly aware. With an oversupply in some segments and a current decrease in demand, only the thoughtfully planned projects can be unambiguously successful. With our preliminary market research you can obtain an overview on the market environment, the supply and demand; you can acquire detailed and structured information on competing projects; and can get an insight into the demand and preferences of the potential target groups. Taking all these into consideration, you can make a detailed plan of your residential development relying on the competitive edge gained by our services, subsequently diminishing your risks and increasing the possibility for market success.

Why choose the services of Otthon Centrum Research Division?

Otthon Centrum is the market leader residential consultant and agency in Hungary. Our company has the deepest insight and largest amount of information about the Hungarian market, together with an extensive structure of references that you should be sure we can do lot for you to make good decisions and be successful in your property development, investment or financial decision-makings. Reasons to choose us:

• More than 10 years of market experiences
• “Agency of the Year” for 8 years
• Uniquely developed database software with nearly 100,000 registered home-seeker clients
• The largest new home offer (about 7,000 dwellings)
• Nearly 700 consultants country-wide
• Steadily developing sales network with over 100 franchise offices in Hungary
• Credit Center offering several types of home loans from the portfolio of the 30 largest Hungarian banks

What can we help for the developers, investors, banks? (Questions we can answer for you)

If you need general information about the market:

• What are the economic conditions of the residential market?
• What effects does the government’s housing policy have on the demand? What is the recent structure of the residential subsidy system and what are the prospective changes?
• What are the main trends of both the demand and the supply in Budapest / Hungary?
• What kind of tendencies in demographic, migrational and preference changes can be seen?
• What are the main submarkets in Budapest?
• What are the main characteristics of these segments (prices, products, project services, etc.)? What are the main features of the typical residential projects by submarkets? Which are the successful products?
• What are the demands and needs of the potential home purchasers by market segments?
• Where and why the change in demand is prospective?
• What are the main market niches? What new products and concepts could create potential success in the market?

If you want to examine the market potential of a building plot:

• What are the infrastructural supply and the prestige of the neighborhood? How does it fit into the spatial structure of the city? What changes are predicted in it?
• What are the demographic tendencies of the catchment area (population, migration, age structure, etc.)?
• What is the residential construction situation of the catchment area (dwellings stock, builders, new constructions, sizes, etc.)?
• What are the competitive projects under construction or in the pipeline in the area?
• What are the main features of these projects (developer, prices, sizes, services, equipments, etc.)?
• What do potential purchasers look for in the area? What are their needs and preferences?
• Considering all these market conditions, the building regulations and according to the preliminary plans, what product do we propose on the plot (dwelling mix, prices, services, equipments, quality, image, etc.)?

After consulting with the Clients and getting to know their preferences and needs, we prepare tailor-made market analyses on the requested residential segment or building plot.

Companies, who have already had resort to our market research services:

CD Hungary, IRES, Dorottya Ingatlanforgalmazó, Ecorys Magyarország, Colliers, Magyar Külkereskedelmi Bank, Cushman & Wakefield Healey & Baker, Insite, Cap Investment, GTC, Gestor, Hexeris, Transelektro, Beák és Társa Ingatlaniroda, Engel Group, Tavasz Invest, Zenith-2004, B&MV, Ernst & Young, FH Invest, Futureal, Neocity, Fimcoop, GE Real Estate Europe, Construcciones Juanes, Commercium, Budapesti Ingatlan Rt., FHB Földhitel- és Jelzálogbank, Ambiente-Otthon, Gizella Malom Kft., Hexacon, Jacoby Kft., Eston International, Pro-Hill Kft., Sami B Házak Kft., CB Richard Ellis, Neinver, Skanska, Térplan, K&H Bank, Grupo Lar, Nagar Kaduri, Gestesa, Rév8, ING Real Estate, Bouwfonds, Hibtrade, Casaro, Sedesa, Aphium, Tomlin, Felikon, Projekt Kontroll, HILD, Isaura, Echo Investment, Wallis Ingatlan, Econovum Akadémia, Ficsór Autóház, M.B.F. Hills, Sando Inmobiliaria, Merrill Lynch, Rivál 98, Tamir Fishman, Mytaros, AFI Europe, Orco, Silver Fish, Volumetric

Otthon Centrum Research Division
Phone: (+36 1) 487 3321
Fax: (+36 1) 487 3333
E-mail: dery.attila@oc.hu